Course Objectives:
> By the end of this course, the student should be able to:
• Understand common HTML elements and their usage in web publishing
• Build and create various web properties using HTML code
• Navigate and use common content management systems
• Plan and execute a web development project in accordance with a brief
Any questions relating to HTML and SEO course please contact your instructor Moe Harb by email.
Introduction to HTML. Exercise: Create a simple webpage.
Web Page Layouts 1. Exercise: Create a wireframe.
Web Page Layouts 2. Exercise: Change background colours.
HTML Links. Exercise: Define Link needs and Add Links to Website.
Images in HTML. Exercise: Add images to Website.
Video & Audio. Exercise: Add Video / Audio to Website.
Tables in HTML. Exercise: Add Tables to Website.
Responsive Webdesign. Exercise: Build a responsive website
Formatting text for a project website. Exercise: Format your paragraph texts.
Semantic HTML. Exercise: Identify / Define Semantic elements for a website
HTML Forms. Exercise: Create a Form to Website
HTML Lists. Exercise: Create an HTML List to Website
Content Management Systems. Exercise: Create same webpage on a CMS
Strategic Webdesign Approaches. Exercise: Analyze UX elements/ Exam Revision
Introduction to SEO. Navigating GoogleSearch Console.
Keyword research. Exercise: Define keywords for website.
On Page SEO. Exercise: Define on Page SEO for Project.
Technical SEO. Exercise: Technical SEO Analysis for project.
Measuring SEO. Exercise: Review monthly website results.
Local SEO. Exercise: Local SEO analysis & GMB planning.
Mobile SEO. Exercise: Mobile SEO analysis using Google.
Optimized content marketing. Exercise: Build a blog for website
Content marketing strategy. Exercise: Create a topic cluster for a company.
Off page SEO. Exercise: Offpage SEO analyss for project site
Voice SEO. Exercise: Analyze Voice SEO for project
Video SEO. Exercise:Optimize Video SEO for Youtube
Submit Project. Exercise: Present Project
International SEO. Exercise: Analyze multilingual SEO structure of international website
Create a Responsive Webpage. Due Week 13
Carry SEO audit of website. Due Week 13
Write an SEO optimized blog. Refer to CH 4 Powerpoint. Due week 8
HTML
SEO
Projects